More patients.
Smoother operations.
Your life back.
You started your practice to transform lives through root-cause medicine. But now you find yourself stuck managing everything. You're both the CEO setting the vision AND the practitioner delivering exceptional care. That's exactly why you need support that understands both sides of your role.
What You Really Need:
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You need someone embedded in your practice who takes ownership of execution, not just gives advice and disappears.
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You need strategic marketing that consistently brings in ideal patients who value your approach and can afford your care.
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You need operations that scale without chaos so your team knows what to do and you're not the bottleneck.
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You need a fractional C-Suite level professional who understands functional medicine AND knows how to run the business side of things.
COSA = Clarity. Optimization. Strategy. Action.
That's how we help functional medicine practices grow predictably!
You heal. We build.
YOUR PATH FORWARD
Get clarity in 3 simple steps.
Step 1:
We Talk
Book a free strategy call with Sammy. Together, reviewing where your practice is now, where you want it to go, and what's holding you back.
Step 2:
We Build Your Plan
Marketing, business strategy, operations, technology, automation, AI, and emerging agentic systems. Sammy & Brian will personally design the approach for your practice.
Step 3:
Focus On What Matters
You: Healing patients. Leading your vision. Building the legacy you started this practice to create. We: Lead your marketing or ops, or both!
FOUNDER & CEO • Marketing Strategist • Designer • Visionary
Sammy Cosa
Sammy Cosa is a marketing strategist, business development leader, and published author (The Unforgettable Brand, 2025 & Storytelling, 2014) with a passion for helping entrepreneurs build unforgettable brands. He has helped businesses, spanning from record labels to functional medicine clinics scale, attract the right clients, and establish lasting impact.
As the founder of Closer to Love Photography, Sammy built a globally recognized wedding photography brand. His experience extends into public speaking, coaching, and digital marketing, where he has trained business owners across industries on how to stand out and attract the right audience.
Sammy resides in Orange County, CA, with his amazing wife, Natalia, of 17 years, and their four incredible children. Whether he’s crafting brand strategies, coaching entrepreneurs, or chasing sunsets with his family, his mission remains the same: to help others build brands that aren’t just seen, but remembered.
At the heart of it all, his faith in God fuels his purpose of serving others with integrity, leading with excellence, and helping others build something that outlives them.
PARTNER & COO • Business Systems • Operations • AI
Brian Hashey
Brian Hashey is a former CEO turned operations strategist and systems architect, with decades of experience turning ambitious growth into scalable execution.
At T-Tapp, an international fitness brand with 27 trainers across six countries, Brian rose from Director of Operations to President and CEO. During his tenure, he helped scale the company from approximately $200,000 in annual revenue to seven figures while leading operations, technology, and multiple business divisions.
During the height of the pandemic, Brian stepped into a rapidly evolving healthcare business and helped scale its team from 2 to 21 people across multiple countries in just two weeks - building the systems, technology, workflows, and operational infrastructure required to support that growth.
Today, as Partner & COO of Cosa Collective, Brian combines business strategy, operations, technology, automation, AI, and emerging agentic systems to solve complex growth challenges.
He sees where businesses break before they break - and builds the infrastructure that allows practitioners to scale with confidence.
Sammy has been one of the best additions to our success. As our integrator, he brings clarity, structure, and momentum to everything we do. He manages our media and website with precision and creativity, ensuring our brand is always aligned with our vision. What truly sets Sammy apart is his commitment to our team. He even meets with our staff weekly, keeping everyone focused, connected, and inspired while helping turn our business dreams into actionable reality. He plays a key role in our growth by conducting screening interviews for new positions, ensuring we bring on people who truly align with our culture and goals. Sammy doesn’t just support the business, he strengthens it from the inside out. I highly recommend him to any organization looking for a dedicated, strategic, and heart-centered integrator who truly cares about long-term success.
★★★★★
Dr. Randall Turner, DO, FAIHM & Cheryl Turner
Practice Owners, Doctor of Osteopathic Medicine, Fellow of the Academy of Integrative Health & Medicine
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Sammy is a true triple threat—an exceptional integrator who not only leads marketing and sales with clarity, but also strengthens business organization and strategic development. He truly understands the functional medicine world and has a gift for keeping teams focused on priorities while maintaining optimism and perspective.
★★★★★
Dr. Scott Noorda, DO & Amy Noorda
Practice Owners, Doctor of Osteopathic Medicine
Board-Certified Family Medicine & Functional Medicine
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Working with Sammy and Cosa Collective is a breath of fresh air. They take on tasks with ease and confidence and turn them into works of art. Sammy is skilled and knowledgeable in his craft like no other! Cosa Collective has been a blessing to collaborate with!
★★★★★
Elizabeth Hingley, FNP-C
Telemedicine Practice Owner & Functional Medicine Nurse Practitioner
I first started working with Sammy when we met in a gym years ago. I had recently opened my own physical therapy practice and was in need of marketing help. Sammy immediately had great ideas and helped us build stronger, more personalized and clean branding. Sammy has a knack for connecting professionals to their desired clients, understanding the visual aspect as well as written copy to create a powerful message that carries weight. The Cosa Collective is who I would recommend for healthcare professionals looking to streamline their efforts and boost their reach!
★★★★★
Luke Phillips, PT, DPT, OCS
Practice Founder, Therapist & Orthopedic Specialist
Sammy Cosa and Brian Hashey are the bomb.com! Working with fellow believers to make my dreams come true was and continues to be an incredible experience. Their passion, wisdom, skills and experience are priceless and I would recommend Cosa Collective to my closest friends and colleagues. I have and will again!
★★★★★
Sarah Anderson, FNP-C
Practice Owner & Family Nurse Practitioner-Certified
Free Resources
SOLUTIONS FOR MARKETING & OPERATIONS
How we can help.
I'm Sammy Cosa, CEO of Cosa Collective and lead integrator for functional medicine practices across the country. For over 15 years, I've worked in marketing and business development. I built a globally recognized brand from scratch and later scaled a functional medicine institute to over $13 million annually as Director of Business Development, Sales & Marketing. Now I specialize exclusively in functional medicine marketing and operations.
Cosa Collective is not a marketing agency. We are a fractional CMO and fractional COO team that embeds directly into your practice as contracted team members under a formal agreement. That distinction matters more than most practice owners realize until they have experienced both models.
Agencies manage deliverables. We manage outcomes. Agencies work on your practice from the outside. We work inside it, alongside your team, carrying your voice and your vision into every system and strategy we build. As your embedded marketing leadership, we own the function the way a full-time hire would, without the salary, the benefits, or the risk of a permanent hire you are not ready for.
The practices we partner with get a contracted growth partner with deep functional medicine fluency, a system-level view of both marketing and operations, and a team that is invested in their growth the way their own people are.
Marketing Strategy & Execution
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Clear messaging so ideal patients immediately understand what you fix and why they should choose you
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SEO content, social media, and email marketing that consistently brings in new patients
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Pricing optimization and membership strategies that reflect your value
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Patient satisfaction systems that turn happy patients into reviews, referrals, and retention
Operations & Integration
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Systems and processes documented so your team knows exactly what to do
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Team management and accountability so you're not the bottleneck
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Strategic planning that turns your vision into actionable steps
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Oversight so things run smoothly when you're with patients
The result?
You reclaim 5-10 hours per week previously spent managing marketing and operations. You get back to doing the work you were built for, with the energy to actually enjoy it. Your practice grows predictably. Your team executes confidently. And you get back to what you're actually built for: leading your vision and healing patients!
Let's Chat
Click here to schedule your free 30-minute strategy call to see if working together is the right move for your business! Every practice is unique. If we are not the right fit, we will always point you in the right direction.
Tel: 208-968-8484
Orange County, CA